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Notes on a well-run house.

Essays on reputation, revenue and the daily craft of running an independent hotel. Written by the team behind Guester.

Boudin's beach at Trouville: holidaymakers in crinolines under a wide grey sky

Revenue

A Shoulder-Season Strategy for Independent Hotels

Build a shoulder-season plan around guests who have a reason to travel, an offer your hotel can deliver and costs that reflect the actual stay. Start with this practical worksheet.

Mar 4, 2026 · 6 min read